Black Friday's the name of the Friday following Thanksgiving in the USA. It's a day where retailers offer big sales on their products. They often open earlier and close later too. Amazon introduced Black Friday sales in 2010 and since then it's become more popular across the UK.
Latest offers
We’ve got amazing offers available today. Check out our latest deals now.
Check out our other great offers
Why choose Three?
Ookla® Speedtest Intelligence® data, 1H 2025. All rights reserved.
Visit speedtest.net/awards/fastest-5G to find out more.
Frequently asked questions
There are lots of explanations for how Black Friday got its name. Most refer to it being the Friday after Thanksgiving in the USA, when the Christmas sales would begin. Some say the name was coined to describe the heavy vehicle and pedestrian traffic that would take place as people rushed to stores. And others say that it was called Black Friday because of how many people called in sick that day to get a 4-day weekend.
Our Black Friday offers end at 23:59 on Monday 1 December 2025.
Our Black Friday deals will be back in November 2025. In the meantime, you can view all of our current offers on our latest offers page.
Across Black Friday weekend, you’ll be able to choose from a huge range of stunning phone deals. But we also have deals on Apple, Samsung, Google Pixel and more available all year round. You can check those out on our latest offers page.
Cyber Monday happens on the Monday after Black Friday. Although Black Friday deals are now available online, it started out as an in-store promotion, whereas Cyber Monday was created to encourage people to buy deals online too.